Examples of such changes: changing URLs, changing the design of the site, adding new scripts and styles, changing the internal linking, deleting and adding pages, adding new language versions of the site.Īll these situations contain risks that at a glance you will not see the problems that the Google bot and users will face when visiting the new version of the site. Major changes can be called changes that affect more than 20% of pages or concern the most valuable pages in terms of traffic and conversions. Use our website migration checklist to avoid the most common mistakes during migration. At the same time, you need to check that the transfer of link weight, content occurs correctly. It is necessary to audit two versions of the site at once, the old and the new. This is one of the most dangerous processes, after which the site can easily lose its position due to technical errors. Site migration is an even more complex process than launching. The higher the transaction value, the more expedient it is to spend time on a thorough audit. If you sell a site, then it is important for you to bring it into a marketable state □ If you buy, then it is important for you to assess all its vulnerabilities and errors that may lead to problems in the future. Auditing a site before publishing it will help you avoid mistakes that can slow down the growth of its visibility in search. It is at the time of creating a site that you set its structure, URLs, links, meta tags and other important elements. In addition to improving the site, study your target audience, competitors and stay tuned for Google updates. But remember that this is often not enough to be the first in a niche. This step-by-step checklist will help you analyze and improve your website. How much better than your competitors do you know how Google works and the needs of your target audience, how long has your site been around, how good your team, strategy and resources are. How long has their site existed and how much it has already been pumped by links, traffic from other sites, how good is their team, strategy and resources, whether they are connecting other traffic sources (for example, branded offline and online advertising) in order to improve their search positions. By what formula does the Google algorithm work at a particular point in time, how it crawls, indexes and ranks sites, for which actions it punishes and rewards. How many search queries and how often your potential customers enter, what tasks they intend to solve, what is their most frequent buying scenario (whether they always buy after switching from Google or prefer to buy on social networks). There are 4 variables that affect how much traffic and sales you get from Google. SEO site audit is an analysis of existing problems, possible threats and the nearest development zone of the site in order to maintain and increase traffic from search engines.
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